In 2006 and 2007, Midiativa carried out training activities with Play TV’s (a Brazilian pay-TV broadcaster) team of professionals, focused on the quality of TV programming and production for children and youth audiences. As main institutional, behavioral and organizational changes, the project carried out intended for this team to acquire skills for the analysis and creation of quality TV programs for youth within their programming, based on the parameters already developed by Midiativa and its partners.

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